Sustainability Strategies of Digital Media Startups in Zimbabwe: Prospects and Challenges

Abstract

This study examines the sustainability strategies being employed by digital media entities in Zimbabwe. Given the increase in the number of digital media start-ups in the country, there is a need to probe the sustainability of these media organisations. In Africa, donors typically offer seed capital and support for media development to help stabilise countries and transition towards democracy over a specific time frame, but after a certain level of success, they withdraw their support. It is against this background that this study uses the case of the Centre for Innovation and Technology (CITE) to examine the strategies employed by this digital news outlet to help strengthen its viability. Qualitative semi-structured interviews were employed to gather data from CITE personnel. Findings indicate that CITE is utilising several sustainability models which include the use of professional services, a membership-based subscription plan, and social media monetisation. However, the harsh economic conditions, limited access to reliable Internet connection, political interference, and a lack of continuous training for journalists remains threats to the survival of media entities in Zimbabwe.