The Politics of Laughter: Political Uses of Memes Circulating on WhatsApp

Abstract

New media technologies have enabled freedom of expression through platforms such as WhatsApp, Facebook and Twitter. These freedoms are amplified through engagement with jokes and memes circulating on these platforms. The study analyzes the political uses of memes circulating on WhatsApp by youths in Bulawayo. The literature on the dynamics around the circulation of jokes or memes on social media has under-explored the role of jokes in Zimbabwe. Using Habermas’s theory of the public sphere and Bakhtin’s theory of the carnivalesque, the author interviewed 14 youths using semi-structured interviews and conducted a focus group discussion, in which 5 youths participated, to obtain a deeper understanding of issues raised during the interviews. The study found that youths use memes to laugh, stimulate debate, confront those in leadership and participate in offline socio-political activities. It was concluded that, while they appear to be light-hearted, memes give youths the power to challenge official narratives.